How to choose the right hashtag for your event

When organising an event there’s no better way to remember the occasion than with photos and by posting them on social media you’ll be able to see all of the photos that your invitees have taken. However, you may not be connected online with some of the attendees, which means that you won’t be able to see all of the photos that have been taken at the event. To combat this, a great way to be able to see all of the photos from the occasion and to make everyone feel involved too, it’s a good idea to create a hashtag for your event that people can use when adding photos to their social media accounts. As such, here are a few tips on how to choose the right hashtag for your event.

Be unique

Firstly, you should make sure that whatever hashtag you want to use online is unique. Otherwise, you might end up with random people adding photos and comments with the hashtag that isn’t relevant to your event. If this happens and it’s a popular hashtag, you might struggle to find photos from the event that your invitees have shared online, which would work against the whole reason you’ve decided to choose a hashtag for your event.

Be quirky, yet simple

When deciding on what hashtag to choose, try to think of something quirky so that the likelihood of it being used regularly online is low but also so that it makes your invitees want to be a part of it. However, while it should be quirky, you also want to keep it simple because if it’s too complicated then it might make it difficult to remember or deter people from wanting to use it. Consider the length of the hashtag you want to use as well, as the shorter it is the more likely people will use it when posting their photos. If it’s too long and your invitees are wanting to share a lot of photos, then it may become a laborious task for them to keep typing it out again and again.

Be accurate

Make sure that whatever hashtag you use that it’s accurate to your event, as it might not be so easy for everyone to remember if it’s not entirely related to your event. Additionally, attendees may not use the hashtag when posting photos online if the chosen hashtag is irrelevant to the actual event. Not only that but if anyone that didn’t attend the seemingly comes across it online then you should want them to be able to tell what the event was about from just the hashtag.

Keep everyone informed

Most importantly, you should ensure that everyone that attends the event is actually aware that the hashtag exists and that you’d like them to share photos using it. Put simply, if your attendees don’t know about it, then they won’t be able to share photos using the hashtag that you’ve selected. It’s a good idea to put up posters around the event that informs your attendees of what the hashtag is and what they need to do to try and get as many people involved as possible.


In short, when choosing the right hashtag for your event, you should select something that’s easy to remember, relevant and unique to try and get as much engagement as possible. Failing to make it easy or memorable may deter your attendees from using it and would, therefore, defeat the point of using a hashtag for your event.